Upcoming Book
Yup, I’ve finally made the decision. I’m going to put together my long-anticipated book on branding. I can’t give you an ETA just yet, but I do expect to be done with it some time this summer. As such you can expect two things from the near future:
- The quality of my posts will improve as I test new book content on you (exciting, no?)
- I will be seeking some suggestions on cover design fairly soon
Really, what does a brand look like? I absolutely refuse to have a collage of logos on the cover; I want to encapsulate the entirety of “brand” in one image, if that’s at all possible.
If you were to publish a book on brand, what would your cover look like? If you were to publish a book on your business in general, what would your cover look like?
Also, I am now taking requests for chapters. If there’s something I’ve scratched the surface of but you want to read more, let me know and I’ll see what I can do. If there’s something I haven’t addressed that you’d like to read about, let me know.
Congratulations on this decision, Eric! Few people ever regret writing a book, and many marvel at the unexpected places to which it leads. Looking forward to reading more of your work.
[...] Recently, I mentioned the fact that I’m preparing a book about branding and strategy. Unfortunately, I’ve also realized I have a LOT of content to put together. This means I need to ask for your help. What, exactly, would you want a book on brand strategy to cover? [...]