Last week, I had a client exclaim with excitement that they’d seen a 400% increase in their web traffic as a result of a recent advertising campaign. On first blush, this is an exciting statistic indeed … until you dig into it. [Read more...]
Oct
28
Sample Sizes
How large is your market? How do you measure it? A $1MM market might sound huge to a Mom&Pop grocery store in the country, but it’s small potatoes to a real estate developer in Manhattan. What methods can you use to accurately measure your market size? [Read more...]
Oct
23
Statistical Relevance
I know, I’ve already lost half of you. And the other half that’s still hanging on is waiting patiently for me to start throwing formulae at you. But that’s not going to happen. I do want to point out, though, that while statistics are monotonous, boring, and somewhat difficult to understand they are one of the most important facets of marketing. [Read more...]
