Mindshare Strategy
Posts Tagged ‘shopping’
The Morning After
Once again, the morning after a major holiday is littered with early wake-ups and demonstrations of mass consumerism at its worst. As a marketer I should be excited that so many people are buying in to my industry’s messaging. In reality, though, I’ve never quite understood or respected the post-holiday purchasing bender.
Once upon a time [...]
‘Tis the Shopping Season
As a kid, I always promised myself I’d start Christmas shopping earlier and earlier in the year. As a result, I never managed to finish buying my gifts until the 22nd or 23rd. One year I even found myself shopping on the morning of the 24th! I don’t know why, but my younger self seemed [...]
Black Friday
I’ve never quite understood the phenomenon. People will wake up uncharacteristically early and sit outside in the cold and rain to wait for stores to open (again, uncharacteristically early) to shell out cash on so-called “great deals.” Given, many of these sales and discounts are pretty steep, but that doesn’t necessarily justify the 4am rush.
Particularly [...]
