When building a new business relationship, about 50% of the legwork is done during the first handshake. Your goal should be to make a good first impression, whether you’re the client or the consultant. Taking five minutes to review your objectives for the meeting will help you keep your focus and make sure that first meeting is productive. [Read more...]
Dec
26
The Morning After
Once again, the morning after a major holiday is littered with early wake-ups and demonstrations of mass consumerism at its worst. As a marketer I should be excited that so many people are buying in to my industry’s messaging. In reality, though, I’ve never quite understood or respected the post-holiday purchasing bender. [Read more...]
Nov
04
Self-Marketing: Track your accomplishments
Whether you’re looking for a new job or just refining your portfolio to attract new clients, it’s important that you itemize and monetize your accomplishments. “I helped to increase business” is less impressive than “I was directly responsible for $100k in new contracts.” [Read more...]
