Mindshare Strategy
How to gain real estate in your customers' minds …
Posts Tagged ‘psychographics’
February 1
Know Your Market
The other day I saw the strangest thing. I was watching one of my favorite TV shows (Dirty Jobs) and there was an intriguing political commercial during the break. A company was talking about the importance of Oregon on the national political stage and urged viewers to contact a specific representative to urge him to [...]
November 2
Behavior Prediction
The holy grail of marketing is the ability to predict without error the future behavior of your customers. Whether you want to know when they’ll buy a new widget or how much they’d be willing to pay, foreseeing the future is the goal of almost every web analytics package, psychographic profile report, and focus [...]
