The other day I saw the strangest thing. I was watching one of my favorite TV shows (Dirty Jobs) and there was an intriguing political commercial during the break. A company was talking about the importance of Oregon on the national political stage and urged viewers to contact a specific representative to urge him to vote “no” on a particular issue. I’m not trying to be cryptic here, there’s a very good reason I don’t remember the company, representative, or even issue name. [Read more...]
Nov
02
Behavior Prediction
The holy grail of marketing is the ability to predict without error the future behavior of your customers. Whether you want to know when they’ll buy a new widget or how much they’d be willing to pay, foreseeing the future is the goal of almost every web analytics package, psychographic profile report, and focus group. We invest millions each year trying to predict consumer behavior and model public opinion. [Read more...]
