Last week, I received an advance copy of Guy Kawasaki’s new book, Enchantment.  I’ve actually been waiting for this book for a while now, so I put down my Tom Clancy novel and immediately dug in.  For a business book, it was amazingly easy to read, and I was proud to finish it in just 3 days despite a heavy work schedule.

Easy to read, but powerful.  Kawasaki’s book is filled with practical advice on how to not just know your customers, but to enchant them.

If you’ve read this blog for very long, you know about my fascination with developing relationships with your “perfect customer.”  Enchantment is very much the same idea, albeit with a far more refined tone and the weight of a former Chief Evangelist for our favorite consumer brand behind it. [Read more...]