When I was recategorizing my posts last week (as part of my grand re-design), I came across one of my more interesting articles from last May regarding calculating your “Google score.” Today, I want to revisit that concept, but expand it to a broader audience and application. The question you should be asking isn’t “what’s my Google score.” It’s “how relevant is my brand in online media?” [Read more...]
Mar
08
UI Failures
Years ago, a friend introduced me to the concept of “phishing” – impersonating a legitimate business or authority on the Internet in attempts to steal personal information. At the time, were were trying to play a prank on a childhood friend, but I never quite realized just how wide-spread the phenomenon has become. Every few days I hear a new report of this bank or that social networking site being violated by malicious phishers, and part of me always questioned the reports. [Read more...]
