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	<title>Mindshare Strategy &#187; expert</title>
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	<link>http://mindsharestrategy.com</link>
	<description>How to gain real estate in your customers&#039; minds …</description>
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		<title>What Constitutes Expertise?</title>
		<link>http://mindsharestrategy.com/what-constitutes-expertise/</link>
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		<pubDate>Mon, 22 Feb 2010 17:00:09 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Focus]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[certification]]></category>
		<category><![CDATA[expert]]></category>
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		<description><![CDATA[The other day I was asked a very good question &#8211; &#8220;what makes someone an expert?&#8221; Considering web-based media is moving into newer fields and industries, it&#8217;s hard to define expertise along the lines of professional certifications and documented qualifications.  An expert accountant will have his CPA.  An expert manager will have her MBA.  A [...]]]></description>
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