The other day I saw the strangest thing. I was watching one of my favorite TV shows (Dirty Jobs) and there was an intriguing political commercial during the break. A company was talking about the importance of Oregon on the national political stage and urged viewers to contact a specific representative to urge him to vote “no” on a particular issue. I’m not trying to be cryptic here, there’s a very good reason I don’t remember the company, representative, or even issue name. [Read more...]
Nov
09
Critical Mass
How do you know when a new product launch is successful? When you’ve reached a critical mass of customers. Now, what exactly is “critical mass” for your customer base? [Read more...]

