Mindshare Strategy
How to gain real estate in your customers' minds …
Posts Tagged ‘customer base’
February 1
Know Your Market
The other day I saw the strangest thing. I was watching one of my favorite TV shows (Dirty Jobs) and there was an intriguing political commercial during the break. A company was talking about the importance of Oregon on the national political stage and urged viewers to contact a specific representative to urge him to [...]
November 9
Critical Mass
How do you know when a new product launch is successful? When you’ve reached a critical mass of customers. Now, what exactly is “critical mass” for your customer base?
There are two ways to measure this, and they both have their places depending on the market you’re trying to reach.
Percentage of the market
If your market is [...]
