Feb
01

Know Your Market

The other day I saw the strangest thing.  I was watching one of my favorite TV shows (Dirty Jobs) and there was an intriguing political commercial during the break.  A company was talking about the importance of Oregon on the national political stage and urged viewers to contact a specific representative to urge him to vote “no” on a particular issue.  I’m not trying to be cryptic here, there’s a very good reason I don’t remember the company, representative, or even issue name. [Read more...]

Nov
09

Critical Mass

How do you know when a new product launch is successful?  When you’ve reached a critical mass of customers.  Now, what exactly is “critical mass” for your customer base? [Read more...]