There. I said it. I miss having meetings. Those of you who’ve known me for a while understand the hilarity of that statement, though. I used to hate meetings and would lament their apparentl uselessness to anyone who’d listen. I saw meetings as a wasted of time because, really, you rarely end a meeting with a new deliverable. The actual “work” doesn’t begin until everyone returns to their desks and re-enters the “head’s down” phase of the work cycle. [Read more...]
Oct
26
Fostering Creativity
The creative muscle is like any real muscle, it can be trained, it can grow, but most importantly it can whither neglect. It is vital to our careers as marketers to nurture this muscle from time to time, whether by taking a short vacation, doing pro-bono work for an interesting client, or by engaging in other extra-curricular activities. One activity that is a good workout for anyone in a writing-intensive industry is National Novel Writing Month, or NaNoWriMo. [Read more...]
