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	<title>Mindshare Strategy &#187; context</title>
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	<description>How to gain real estate in your customers&#039; minds …</description>
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		<title>Make it Meaningful &#8211; II</title>
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		<pubDate>Wed, 18 Nov 2009 17:00:00 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Focus]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[context]]></category>
		<category><![CDATA[meaning]]></category>
		<category><![CDATA[reference]]></category>
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		<description><![CDATA[Last week, I had a client exclaim with excitement that they’d seen a 400% increase in their web traffic as a result of a recent advertising campaign.  On first blush, this is an exciting statistic indeed … until you dig into it. Over a period of 3 days, they had gone from 5 web site [...]]]></description>
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