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	<title>Mindshare Strategy &#187; black friday</title>
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	<description>How to gain real estate in your customers&#039; minds …</description>
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		<title>Black Friday</title>
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		<pubDate>Fri, 27 Nov 2009 17:00:00 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Archival]]></category>
		<category><![CDATA[black friday]]></category>
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		<description><![CDATA[I’ve never quite understood the phenomenon.  People will wake up uncharacteristically early and sit outside in the cold and rain to wait for stores to open (again, uncharacteristically early) to shell out cash on so-called “great deals.”  Given, many of these sales and discounts are pretty steep, but that doesn’t necessarily justify the 4am rush. [...]]]></description>
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