It’s always a bad idea to go grocery shopping on an empty stomach. The last time I did, I ended up with a grocery bill $50 higher than usual and wound up throwing out several meals’worth of food a few weeks later when it all spoiled. Even if I am in desperate need of food, I always make a point of eating a good meal before stepping into Safeway. [Read more...]
Feb
01
Know Your Market
The other day I saw the strangest thing. I was watching one of my favorite TV shows (Dirty Jobs) and there was an intriguing political commercial during the break. A company was talking about the importance of Oregon on the national political stage and urged viewers to contact a specific representative to urge him to vote “no” on a particular issue. I’m not trying to be cryptic here, there’s a very good reason I don’t remember the company, representative, or even issue name. [Read more...]
Dec
21
Do What You Love
Every now and then, there’s a commercial on television that makes no sense. When I was a kid, there were Jeep commercials that had nothing to do with the actual vehicle they were advertising. Then again, many car commercials today still have nothing to do with the vehicle they’re promoting. It’s misleading, but it’s also smart branding. [Read more...]
