Mindshare Strategy
How to gain real estate in your customers' minds …
Posts Tagged ‘advertisement’
February 1
Know Your Market
The other day I saw the strangest thing. I was watching one of my favorite TV shows (Dirty Jobs) and there was an intriguing political commercial during the break. A company was talking about the importance of Oregon on the national political stage and urged viewers to contact a specific representative to urge him to [...]
December 21
Do What You Love
Every now and then, there’s a commercial on television that makes no sense. When I was a kid, there were Jeep commercials that had nothing to do with the actual vehicle they were advertising. Then again, many car commercials today still have nothing to do with the vehicle they’re promoting. It’s misleading, but it’s also [...]
