Misleading?


I finished my Christmas shopping this weekend.  Finally! Actually, this is the first time I’ve been done before the 20th of the month, so I’m a bit excited to no longer have the financial stress of buying the best present for each member of my family.

Unfortunately, I’ve also come down with a bit of a cold.  As a result, I never go anywhere without a bottle of water well within reach.  Well, until I went to the mall this weekend.  About 10 minutes into my evening of shopping I found myself in dire need of water.  So I sought out a shop near the food court that happens to sell Aquafina.  I was saved!

1211091740 Later in the day, though, I came across an interesting sight.  In the hallway near the restrooms (I was using the drinking fountain to refill my bottle), I spied a Dasani machine.  Considering I have two family members who work for Coca Cola (Dasani’s parent company), I figured I’d check a price and possibly swap out my Aquafina (a Pepsi product) bottle.  Oddly enough, there was not a single bottle of water in the entire Dasani machine!

There I was, standing in front of a very large, blue Dasani vending machine that not only was free of any Dasani products, it didn’t even have a place for them! Had I not found my Aquafina earlier during the trip, I would have been very upset to find a machine advertising water that failed to actually sell water.

This would be akin to a furniture store advertising PS3 video games if it didn’t actually sell them.  It’s misleading to promote a product on what essentially amounts to a store window without actually carrying the product in the first place.  I’ll always be a Coke fan and supporter, but seeing a Coca Cola-owned vending machine in such a devious marketing position is disheartening, to say the least.


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About Mindshare Strategy
A blog about the three most important spheres that make up your life - faith, family, and focus. Understanding how these three pillars form the foundation for your life will better enable you to understand what makes up the lives of those around you. Whether you want to connect to them spiritually, socially, or professionally, you need to develop a sound strategy for taking hold of a share of their mind.