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	<title>Mindshare Strategy</title>
	<link>http://mindsharestrategy.com</link>
	<description>How to gain real estate in your customers&#039; minds …</description>
	<lastBuildDate>Wed, 10 Mar 2010 17:00:57 +0000</lastBuildDate>
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		<title>Do As I Say &#8230;</title>
		<description><![CDATA[&#8230; not as I do.
At least that&#8217;s the idea I got the other day from a fellow motorist while on my way home from a work project.  Driving down the road, I watched as the driver of the Jetta in front of me rolled his window down and threw his trash on the curb.  Ironically, [...]]]></description>
		<link>http://mindsharestrategy.com/do-as-i-say/</link>
			</item>
	<item>
		<title>UI Failures</title>
		<description><![CDATA[Years ago, a friend introduced me to the concept of &#8220;phishing&#8221; &#8211; impersonating a legitimate business or authority on the Internet in attempts to steal personal information.  At the time, were were trying to play a prank on a childhood friend, but I never quite realized just how wide-spread the phenomenon has become.  Every few [...]]]></description>
		<link>http://mindsharestrategy.com/ui-failures/</link>
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		<title>Competition</title>
		<description><![CDATA[Every now and then, I come across a client who wants me to build them a fancy website or do something online at a reduced price.  In a shrinking world, it&#8217;s easy for them to pit my bids against development firms in other parts of the world with lower costs of living.  Once I was [...]]]></description>
		<link>http://mindsharestrategy.com/competition/</link>
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		<title>XML-RPC</title>
		<description><![CDATA[Just to forewarn you, this might come across as a more technical post than I normally throw at you.  Still, I did something exciting last night that I wanted to share and perhaps educate you about.
I built a custom XML-RPC server.
And with that statement I know I&#8217;ve already lost most of you.  Rather than get [...]]]></description>
		<link>http://mindsharestrategy.com/xml-rpc/</link>
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		<title>Paperback vs. Siliconback</title>
		<description><![CDATA[Some time ago I joined the debate over digital media readers.  I will always argue that having both paperback books and ebooks available is the right way to go &#8211; we should never be forced to make a choice between new technology and nostalgic print.  But the other day I saw an even more interesting [...]]]></description>
		<link>http://mindsharestrategy.com/paperback-vs-siliconback/</link>
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		<title>Expediency</title>
		<description><![CDATA[How quickly do you do your job?  I don&#8217;t mean shuffle papers, I&#8217;m asking how long customers have to wait to receive deliverable product from your office.  We live in a world where just about everything is available with the click of a button.  You order books online.  You order groceries online.  You perform in-depth [...]]]></description>
		<link>http://mindsharestrategy.com/expediency/</link>
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