http://mindsharestrategy.com/empty-promises/ How to gain real estate in your customers' minds … Tue, 20 Jul 2010 04:05:19 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://mindsharestrategy.com/empty-promises/comment-page-1/#comment-122 Sean Harry Fri, 27 Mar 2009 16:13:48 +0000 http://mindshare.eamann.com/?p=687#comment-122 I've seen this ad and thought the same thing. They are not promising the value they think they are. They will never give away a mattress, but they may lose money on one. And for what purpose? They aren't building their brand...other than simply being willing to undercut ANY competition. Not a great strategy in my opinion. I’ve seen this ad and thought the same thing. They are not promising the value they think they are. They will never give away a mattress, but they may lose money on one. And for what purpose? They aren’t building their brand…other than simply being willing to undercut ANY competition. Not a great strategy in my opinion.

]]>