Mindshare Strategy
Archive for the ‘Guest Article’ Category
What's the Big Deal About Branding?
This is a re-post from the archives of Smarter Markets.
The original article appeared in July of 2008.
On this blog we spend a lot of time discussing branding. We talk about brand strategy, market positioning, etc. To many, especially small business owners, the concept of branding may seem like an expensive marketing “gimmick” that some [...]
The Internet is Changing the World
This is a re-post from the archives of CareerLifeXRoads.The original article appeared in November of 2007.
That’s hardly a “news break,” but this morning I noticed one more way in which the Internet is shaking up the “regular order of things” — “Cyber Monday.” Retailers have for some time called the Friday after Thanksgiving — [...]
Fresh Marketing Theory
I never really liked the way McCarthy’s four Ps of marketing (product, price, place, and promotion) were presented. It was all too theoretical and dry. Beyond that, no one seemed to care about the customer – as a customer myself, this always upset me.
This morning, I got an email about a new marketing theory – [...]
Effective Advertising in the Changing World of Marketing
By Fazal Siddiqi
Originally posted on http://marketingmirror.wordpress.com/
A friend who is the head of an advertising agency commented last week that one of his clients, a leading national Advertiser, considers that their branding gets distorted from advertising in newspapers. His remarks stuck to my mind and inspired me to mull over the effective advertising media in the [...]
