Mindshare Strategy
Archive for the ‘Going to Market’ Category
Make it Meaningful – II
Last week, I had a client exclaim with excitement that they’d seen a 400% increase in their web traffic as a result of a recent advertising campaign. On first blush, this is an exciting statistic indeed … until you dig into it.
Over a period of 3 days, they had gone from 5 web site visits [...]
Critical Mass
How do you know when a new product launch is successful? When you’ve reached a critical mass of customers. Now, what exactly is “critical mass” for your customer base?
There are two ways to measure this, and they both have their places depending on the market you’re trying to reach.
Percentage of the market
If your market is [...]
Self-Marketing: Track your accomplishments
Whether you’re looking for a new job or just refining your portfolio to attract new clients, it’s important that you itemize and monetize your accomplishments. “I helped to increase business” is less impressive than “I was directly responsible for $100k in new contracts.”
At any given time, it might seem like your most prized accomplishments will [...]
Sample Sizes
How large is your market? How do you measure it? A $1MM market might sound huge to a Mom&Pop grocery store in the country, but it’s small potatoes to a real estate developer in Manhattan. What methods can you use to accurately measure your market size?
A lot of times I see relative figures scattered over [...]
Statistical Relevance
I know, I’ve already lost half of you. And the other half that’s still hanging on is waiting patiently for me to start throwing formulae at you. But that’s not going to happen. I do want to point out, though, that while statistics are monotonous, boring, and somewhat difficult to understand they are one of [...]
What do you do?
In the world of small business, networking is everything. Whether you’re at a business conference or a football game, you should always be prepared to meet that next great business partner. This means you should be presentable, on your “best behavior,” and prepared to talk shop whenever you need to (or to respectfully decline in [...]
