Category: Branding
Every now and then, an advertiser gets it so right that their ad sends shivers down my spine. It’s becoming a rare phenomena these days because so many advertisers copy one another … but when the World Cup started last week, someone did something right.
When I was recategorizing my posts last week (as part of my grand re-design), I came across one of my more interesting articles from last May regarding calculating your “Google score.” Today, I want to revisit that concept, but expand it to a broader audience and application. The question you should be asking isn’t “what’s my Google score.” It’s “how relevant is my brand in online media?”
No one moves through this world without leaving something of their selves behind. It might be a memory, a change in the landscape, or a tradition – everyone builds some kind of legacy in the time they have on this earth.
It’s rare these days to see something truly innovative on television. We see remakes of TV shows. Remakes of remakes of TV shows. Movies that are merely updates of classic scripts rather than new stories. Even “classic” commercials are brought back up from time to time.
When December starts to descend upon us, everyone braces for the release of Coca-Cola’s traditional “Santa Pack.” I’m among the many that just has to have a case of Coke with Santa displayed prominently on the box. The downside is that I’m not a huge soda drinker and find myself looking a Santa chilling in my fridge well in to February.