Mindshare Strategy
Archive for the ‘Brand Building’ Category
Do As I Say …
If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!… not as I do.
At least that’s the idea I got the other day from a fellow motorist while on my way home from a work project. Driving down the road, I watched as the driver of the Jetta in [...]
Expediency
How quickly do you do your job? I don’t mean shuffle papers, I’m asking how long customers have to wait to receive deliverable product from your office. We live in a world where just about everything is available with the click of a button. You order books online. You order groceries online. You perform in-depth [...]
Own Your Mistakes
I make no secret of the fact that I’ve moved my website hosting from one server to another over the years. Some hosts are too restrictive, others are too expensive. Right now, I host all of my sites through 1and1 Internet, and until last week I was happy with the service.
Some months ago, I cancelled [...]
Know Your Market
The other day I saw the strangest thing. I was watching one of my favorite TV shows (Dirty Jobs) and there was an intriguing political commercial during the break. A company was talking about the importance of Oregon on the national political stage and urged viewers to contact a specific representative to urge him to [...]
The Morning After
Once again, the morning after a major holiday is littered with early wake-ups and demonstrations of mass consumerism at its worst. As a marketer I should be excited that so many people are buying in to my industry’s messaging. In reality, though, I’ve never quite understood or respected the post-holiday purchasing bender.
Once upon a time [...]
Software Versioning
Recently, I was working with a small software company in Portland that had an interesting sequence in its version control. They started, as usual, with version 1.0. Then came 1.0.1 and a bunch of branches after that through something like 1.0.20.
Well, everyone had the idea that “1.1” was going to be a major landmark with [...]
