Mindshare Strategy
Archive for the ‘Sex as a Sales Model’ Category
Sex as a Sales Model – VII
Everyone loves baseball. It’s a great sport – fun to watch and play with friends. It’s also a great way to build meaningfull analogies about many different things. Land a big sale, and you “hit one out of the park.” Have a big project riding on your shoulders and you know it’s “tie game, bases loaded, bottom [...]
Sex as a Sales Model – VI
A colleague of mine once sent me a fantastic article comparing company sales processes to bad marriages (the original article can be found here). Using sex as a sales model teaches the same thing.
When men (or women) are trying to meet members of the opposite sex, they often put on a facade. They dress a [...]
Sex as a Sales Model – V
One of the most important lessons of both sales and sex: don’t kiss and tell.
You’re going to be proud of your accomplishments. You’re going to want to brag, tell all your friends and colleagues, and shout your own praises from the mountaintops. I can almost guarantee that, if you do, your success will stop right [...]
Sex as a Sales Model – IV
Advertising. At some point in your career, advertising will become an integral part of selling. Unless of course your customers are baseball-playing ghosts and you’re selling a field built in a corn field. In any other situation, the “if you build it they will come” mantra fails. Customers will never find your product, let alone buy [...]
Sex as a Sales Model – III
Of the many lessons a product salesman can learn, there is one all-important concept: don’t blue ball your customers!
If you announce a release schedule, even if it’s just a tentative one, you need to stick with your plans. Constantly redefining schedules for your customers will frustrate people. Remember, even when your internal schedule is tentative, your [...]
Sex as a Sales Model – II
Lesson number two: Don’t be clingy.
You’re building a relationship, so you obviously want to keep in touch with your customer before, during, and after the sale. Just be sure to give him or her some space. Daily phone calls or weekly emails will definitely send the wrong message, no matter what the actual message says.
You’ve [...]
