Mindshare Strategy
Archive for February, 2010
Expediency
How quickly do you do your job? I don’t mean shuffle papers, I’m asking how long customers have to wait to receive deliverable product from your office. We live in a world where just about everything is available with the click of a button. You order books online. You order groceries online. You perform in-depth [...]
Own Your Mistakes
I make no secret of the fact that I’ve moved my website hosting from one server to another over the years. Some hosts are too restrictive, others are too expensive. Right now, I host all of my sites through 1and1 Internet, and until last week I was happy with the service.
Some months ago, I cancelled [...]
What Constitutes Expertise?
The other day I was asked a very good question – “what makes someone an expert?”
Considering web-based media is moving into newer fields and industries, it’s hard to define expertise along the lines of professional certifications and documented qualifications. An expert accountant will have his CPA. An expert manager will have her MBA. A doctor [...]
Make a Good First Impression
When building a new business relationship, about 50% of the legwork is done during the first handshake. Your goal should be to make a good first impression, whether you’re the client or the consultant. Taking five minutes to review your objectives for the meeting will help you keep your focus and make sure that first [...]
Failures and Intelligence
It’s no secret that I do a fair bit of developing for the open source platform WordPress. It’s fun to do, gives a productive outlet during my down time, and has led to the creation of a revenue source when I’m low on clients. Unfortunately, there’s not much I can do about the plug-ins I [...]
