The main character in Eliyahu Goldratt’s The Goal discovered the theory of constraints while on a backpacking trip with a group of Boy Scouts. Likewise, I first discovered the concept of fringe marketing while setting up a survival trip for the Boy Scouts. It’s amazing just how many important ideas in business can be witnessed in their simple, natural states through camping (particularly, with the Boy Scouts).
For the next week, I will be out of town. I’ll have the chance to sleep in a tent, swim in a lake, cook my own food, and watch the stars miles from civilization. I’m looking forward to the brief reprieve from reality, but I won’t ignore it completely. Who knows what groundbreaking branding idea I’ll stumble across while clearing a trail or what phenomenal marketing theory I’ll unearth while building a fire.
Good things are yet to come – and this week will be full of them!
