Mindshare Strategy
Archive for December, 2009
A Great 30 Days
Today marks my 30th consecutive post in the 30 Days of Blogging series. That’s more than 9,000 words written and published over the past month without missing a single update. Considering where I started with my blogging talents several years ago (I used to hand-code posts maybe once a month when I got bored), [...]
Automation
Lately, I’ve found myself responding to several advertisements on Craigslist. There seem to be a lot of people who could benefit from my services, and I take the time to respond to each of their listings with a customized note explaining what I can do to help and the best ways to contact me. The [...]
Productization
As a consultant, I’m realizing more and more the value of “productizing” a service. At the moment, everything I do is bid for piecemeal and is thus negotiable. I set a target for my hourly salary and bid on projects such that I can meet that while still paying other necessary business expenses (software [...]
Goal Setting
As tomorrow starts the final week of 2009, I thought it advantageous to briefly discuss the objectives of setting goals, both for yourself and your business. Most of you are familiar with New Year’s resolutions, but few of us regard these as more than a passing fancy. Really, we set resolutions as if they’re [...]
The Morning After
Once again, the morning after a major holiday is littered with early wake-ups and demonstrations of mass consumerism at its worst. As a marketer I should be excited that so many people are buying in to my industry’s messaging. In reality, though, I’ve never quite understood or respected the post-holiday purchasing bender.
Once upon a time [...]
