Mindshare Strategy
Archive for November, 2009
Take a Break
This weekend, I took a break. Not just from work, not from chores … I took a break from everything. I drove to the coast early Friday afternoon and spent the weekend amongst the trees, the surf, and (oddly enough) several rabbits in a campground.
Given, my “break” wasn’t entirely intentional. I had hoped to get [...]
Black Friday
I’ve never quite understood the phenomenon. People will wake up uncharacteristically early and sit outside in the cold and rain to wait for stores to open (again, uncharacteristically early) to shell out cash on so-called “great deals.” Given, many of these sales and discounts are pretty steep, but that doesn’t necessarily justify the 4am rush.
Particularly [...]
Directions
How well can you follow directions? Not necessarily instructions provided with your new desktop computer, but directions in general. There are always those people who set off on their own, thinking they understand what’s going on and that they can figure things out on their own. In a team environment (read: corporation) this can damage [...]
Fulfilling Obligations
How able are you to live up to your commitments? Do you “forget” important meetings? Are you “in a meeting” when customers call with questions?
Everyone, from time to time, bites off more than they can chew. We commit to unreasonable deadlines or take on massive team projects solo. Whatever the motivation, though, it is important [...]
Make it Meaningful – II
Last week, I had a client exclaim with excitement that they’d seen a 400% increase in their web traffic as a result of a recent advertising campaign. On first blush, this is an exciting statistic indeed … until you dig into it.
Over a period of 3 days, they had gone from 5 web site visits [...]
