The other day I had a client ask me about a viral marketing campaign. The example he gave was of a friend encouraging colleagues to post Twitter updates referencing his website. He had a lot of success with this campaign, but it’s not “viral.” [Read more...]
Oct
14
Moving
Last night, I worked long and hard to move Mindshare Strategy to its new home at mindsharestrategy.com. If you’re seeing this post, then the transition was successful! [Read more...]
Oct
12
Did you get that?
Like everyone else, I get a lot of spam email. Unfortunately, I communicate with most of my clients exclusively online. This can make for an interesting dilemma when my multiple spam filters accidentally identify a client’s urgent email as spam. [Read more...]
Oct
09
Make it Meaningful
I was asked yesterday to give a client a data report. It took me a few minutes to write a very basic SQL query that retrieved the data they wanted. I copied it into an Excel spreadsheet and wrote up a quick email. Just before I hit “send” I realized something. [Read more...]
Oct
07
Do Something Fun
It’s easy to work yourself to death. They even have a term for it in Japanese, karoshi. So for those of us who enjoy working a lot (perhaps even a bit too much), it’s important to remember to do something other than work for fun. [Read more...]
Oct
05
Christmas in … October?
Unfortunately, my cell phone failed to cooperate this weekend, so you don’t get a picture today. 
[Read more...]
