Archive for October, 2009
I’ve always been a fan of technology. I got a Ham radio license before I went to college. I’ve had a PDA. I use my iPod Touch religiously. I’ve also been looking to upgrade to a smart phone. For the past few months, I’ve been giving Research In Motion’s various lines of BlackBerry devices some serious consideration.
How large is your market? How do you measure it? A $1MM market might sound huge to a Mom&Pop grocery store in the country, but it’s small potatoes to a real estate developer in Manhattan. What methods can you use to accurately measure your market size?
The creative muscle is like any real muscle, it can be trained, it can grow, but most importantly it can whither neglect. It is vital to our careers as marketers to nurture this muscle from time to time, whether by taking a short vacation, doing pro-bono work for an interesting client, or by engaging in other extra-curricular activities. One activity that is a good workout for anyone in a writing-intensive industry is National Novel Writing Month, or NaNoWriMo.
I know, I’ve already lost half of you. And the other half that’s still hanging on is waiting patiently for me to start throwing formulae at you. But that’s not going to happen. I do want to point out, though, that while statistics are monotonous, boring, and somewhat difficult to understand they are one of the most important facets of marketing.
The other day, as I was working hard to make my publishing deadline, I ran into a bug with my website. Because of a few typos, it took a full 5 minutes longer to update my site than it should have. I sighed out loud, slapped my monitor, and lamented the setbacks.