Mindshare Strategy
Archive for October, 2009
A Black eye for BlackBerry
I’ve always been a fan of technology. I got a Ham radio license before I went to college. I’ve had a PDA. I use my iPod Touch religiously. I’ve also been looking to upgrade to a smart phone. For the past few months, I’ve been giving Research In Motion’s various lines of BlackBerry devices [...]
Sample Sizes
How large is your market? How do you measure it? A $1MM market might sound huge to a Mom&Pop grocery store in the country, but it’s small potatoes to a real estate developer in Manhattan. What methods can you use to accurately measure your market size?
A lot of times I see relative figures scattered over [...]
Fostering Creativity
The creative muscle is like any real muscle, it can be trained, it can grow, but most importantly it can whither neglect. It is vital to our careers as marketers to nurture this muscle from time to time, whether by taking a short vacation, doing pro-bono work for an interesting client, or by engaging in [...]
Statistical Relevance
I know, I’ve already lost half of you. And the other half that’s still hanging on is waiting patiently for me to start throwing formulae at you. But that’s not going to happen. I do want to point out, though, that while statistics are monotonous, boring, and somewhat difficult to understand they are one of [...]
What do you do?
In the world of small business, networking is everything. Whether you’re at a business conference or a football game, you should always be prepared to meet that next great business partner. This means you should be presentable, on your “best behavior,” and prepared to talk shop whenever you need to (or to respectfully decline in [...]
