Mindshare Strategy
Archive for September, 2009
Dealing with Unhappy Customers
OK. It happened. Something went wrong and one of your customers is on the phone yelling. True, they should have read the fine print at the end of the user agreement before they accepted liability for using your product. But right now that is the last thing you want to tell them.
At some point in [...]
Electronic Media
In a world where everyone is increasingly concerned with the ability of media to be personalized, it’s only obvious that we’d start turning to “virtual” libraries rather than real ones. Who wants to peruse stacks of off-topic books when a computer could just display the most relevant material? Searching becomes easier, and our time is [...]
How productive is your "off-time"?
At a conference this past weekend, someone questioned how wisely we all use our off-time. They were referencing a particularly easy maintenance operation for WordPress-based websites (click “update” to update to the latest version) and the fact that few people follow through.
So who here hasn’t upgrade yet? Wow. Really? OK, why not?
I was busy.
Yeah, Lost [...]
Smart Web Design
Everyone has a website these days, but how effectively are they executed? Do they look the same on different computers? More importantly, will they stand the test of your users?
No matter how you design your site, people will try to use it differently. If you try to build it specifically to work in Internet Explorer, [...]
