Archive for August, 2009
Unfortunately, my plane got in last night far later than I expected … so I haven’t had time to put together a true report about my trip. In the hope that you’ll forgive me for a day or so, here’s at least a video from the trip. Tuesday morning we got up early and drove from the lava-covered desert to the lush tropical forest for some zipline fun. This video (amateur, I know) captures the majority of the excursion:
I had hoped to get some posts scheduled for next week while I’m on vacation … but I failed in that regard. Rather than give you some half-cooked nonsense, I’ve elected to wait until I get back from Hawaii to publish my stuff. What I’ve got is pretty good; I just want some more time to let it simmer before publication.
Branding is one of the many disciplines that make up marketing. It sits alongside sales and advertising, and shares many of the same concepts and practices. Like any other discipline, branding carries its list of dos and don’ts. Here are ten that can help you avoid the potential pitfalls and minefields of the practice:
I was accused this week, and rightly so, of being somewhat of a workaholic. When you work for yourself, it’s easy to fall into a state of constant work. That next bill chirps in your ear, you find yourself catching a few minutes of email time here and there between meals, Twitter buzzes constantly with work-related issues in your pocket. It’s easy to lose track of yourself and drift into the abyss that is work-zombie-ism … and it’s important to avoid it!
I had a great meeting this past week regarding the uses of social media in business. It’s amazing to see how things are changing in the realm of interpersonal communication – the fact that marketing can leverage these changes as well is exciting! If you have a personal Facebook profile, follow a friend on Twitter, post to MySpace, or write your own blog, you’re ahead of the curve. Here are a few tips for using these kinds of social websites for business: