Mindshare Strategy
Archive for August, 2009
The 10 Commandments of Branding
Branding is one of the many disciplines that make up marketing. It sits alongside sales and advertising, and shares many of the same concepts and practices. Like any other discipline, branding carries its list of dos and don’ts. Here are ten that can help you avoid the potential pitfalls and minefields of the practice:
Don’t think [...]
Workaholic
I was accused this week, and rightly so, of being somewhat of a workaholic. When you work for yourself, it’s easy to fall into a state of constant work. That next bill chirps in your ear, you find yourself catching a few minutes of email time here and there between meals, Twitter buzzes constantly with [...]
Social Media
I had a great meeting this past week regarding the uses of social media in business. It’s amazing to see how things are changing in the realm of interpersonal communication – the fact that marketing can leverage these changes as well is exciting! If you have a personal Facebook profile, follow a friend on Twitter, [...]
The Ten Commandments of Marketing
Just as web development has its own set of rules, so does marketing as an overall practice. The following guidelines are not meant to be all-encompassing or exhaustive, but they will give you a framework with which to enter into the field.
Do not lie
While I have the greatest respect for Seth Godin, not all marketers [...]
