Last week I gave you some quick guidance about what to look for in a brand coach. Now I want to give you 10 quick tips for how you can save money in your search and make the most of every dollar you spend on branding: [Read more...]
Jul
13
Camping and Business
The main character in Eliyahu Goldratt’s The Goal discovered the theory of constraints while on a backpacking trip with a group of Boy Scouts. Likewise, I first discovered the concept of fringe marketing while setting up a survival trip for the Boy Scouts. It’s amazing just how many important ideas in business can be witnessed in their simple, natural states through camping (particularly, with the Boy Scouts). [Read more...]
Jul
10
Time Flies …
Two years ago today I launched a business and marketing blog. The point of the website was to establish my name on the Internet and make it easier for hiring managers to find me via Google. It was inspired by Dr. Sean Harry of Career Management Solutions, and I owe a great deal to his encouragement. [Read more...]
Jul
08
How to Choose a Good Brand Coach
A “brand coach” is not necessarily an all-knowing marketing guru (though we all like to think we are). Really, a brand coach is just someone who’s been around the bend, knows what questions to ask about your business, and brings a clean eye and customer-centric point of view to the discussion. He is the guy you bounce your latest marketing campaign off, or the woman you ask to critique your web design standards. Your brand coach is your conscience when it comes to issues of “brand” (which means we have the right to ignore him or her from time to time as well … whatever the end may be). [Read more...]
Jul
06
Take a Break
Most Americans have the day off today in recognition of the Fourth of July, which conveniently fell on a Saturday this year. Unlike many of you, my three-day-weekend started on Friday (we have staff meetings every Monday – the only time we’re all in the office – so it was easier to cancel work on Friday). So now that I’m coming off the 72 hours of rest and relaxation I can tell you I feel more refreshed than ever! [Read more...]
Jul
03
Design
There are few things better in business than good design. Flashy product brochures secure sales, efficient websites dredge up new leads, and clean presentations optimize the dreaded “staff meeting.”
Unfortunately, few of us in business are good at design. Our brochures turn from informative to “information overload.” Our websites become cluttered and clogged. And our presentations turn in to monotonous bulleted lists of what we actually say aloud anyway.
Here’s a great article from Soul Shelter that talks a bit more about the benefits of good design in business: Design and Entrepreneurship
Tim is right on the mark with this article; I hope it’s as useful for you as it has been for me.
