Archive for July, 2009

July 31

Balance

From time to time, I struggle to find balance between my work and home lives.  Sometimes things I’m working on at home drift into the workplace.  Other times I can’t seem to find the off switch when I leave the office for the day.  When the imbalance issue crops up, it causes some serious problems [...]

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July 29

How interactive is your website?

If you’re like the majority of people these days, the answer is “not very.”  Websites tend to be little more than extensions of typical printed collateral – but online.  The few interactive elements they contain are mouse rollovers and maybe an animated tag cloud.
This is not a good thing.
If every piece of direct mail you [...]

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July 27

Site Redesign

Several years ago, before “blogging” had become a term, I started a blog.  Mostly, it was just a way for me to rave and rant about things I didn’t like about college.  Re-reading much of what I wrote is actually a bit embarrassing, but I love being able to look back on where I came [...]

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July 24

Blogging Effectively

I came across this amazing video on Wordpress.tv yesterday.  In this video, Tim Ferriss (author of The Four Hour Workweek) explains different things you can do to optimize your WordPress blog.  It’s a great tutorial, and covers some very useful tools (I am now using CrazyEgg to track clicks on all of my websites).
Be forewarned [...]

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July 22

Multi-faceted Marketing

How many sides are there in your market?  Are you a B2C?  A B2B?  A B2B2C (OEM)?  Whoever and whatever you are, you need to keep in mind that there are at least two sides to your market, if not more.
When most people think “two-sided market” they think of a marketplace.  eBay is a great [...]

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July 20

A Spirit of Service

I had the chance to spend this past week out of town.  Rather than be at work or even at home in front of my computer, I went up to the hills around Mt. Jefferson to camp with the Boy Scouts at Camp Pioneer.  With the exception of a little misty/drizzly weather on Sunday, it [...]

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