Mindshare Strategy
Archive for July, 2009
How interactive is your website?
If you’re like the majority of people these days, the answer is “not very.” Websites tend to be little more than extensions of typical printed collateral – but online. The few interactive elements they contain are mouse rollovers and maybe an animated tag cloud.
This is not a good thing.
If every piece of direct mail you [...]
Blogging Effectively
I came across this amazing video on Wordpress.tv yesterday. In this video, Tim Ferriss (author of The Four Hour Workweek) explains different things you can do to optimize your WordPress blog. It’s a great tutorial, and covers some very useful tools (I am now using CrazyEgg to track clicks on all of my websites).
Be forewarned [...]
Multi-faceted Marketing
How many sides are there in your market? Are you a B2C? A B2B? A B2B2C (OEM)? Whoever and whatever you are, you need to keep in mind that there are at least two sides to your market, if not more.
When most people think “two-sided market” they think of a marketplace. eBay is a great [...]
A Spirit of Service
I had the chance to spend this past week out of town. Rather than be at work or even at home in front of my computer, I went up to the hills around Mt. Jefferson to camp with the Boy Scouts at Camp Pioneer. With the exception of a little misty/drizzly weather on Sunday, it [...]
