Archive for July, 2009
From time to time, I struggle to find balance between my work and home lives. Sometimes things I’m working on at home drift into the workplace. Other times I can’t seem to find the off switch when I leave the office for the day. When the imbalance issue crops up, it causes some serious problems in my life – but it does force me to take a fresh account of my perspective about things.
If you’re like the majority of people these days, the answer is “not very.” Websites tend to be little more than extensions of typical printed collateral – but online. The few interactive elements they contain are mouse rollovers and maybe an animated tag cloud.
Several years ago, before “blogging” had become a term, I started a blog. Mostly, it was just a way for me to rave and rant about things I didn’t like about college. Re-reading much of what I wrote is actually a bit embarrassing, but I love being able to look back on where I came from.
I came across this amazing video on WordPress.tv yesterday. In this video, Tim Ferriss (author of The Four Hour Workweek) explains different things you can do to optimize your WordPress blog. It’s a great tutorial, and covers some very useful tools (I am now using CrazyEgg to track clicks on all of my websites).
Be forewarned that there is some adult language used in the video. Other than that, enjoy!
How many sides are there in your market? Are you a B2C? A B2B? A B2B2C (OEM)? Whoever and whatever you are, you need to keep in mind that there are at least two sides to your market, if not more.