Mindshare Strategy
How to gain real estate in your customers' minds …
Archive for June, 2009
June 12
Productive Boredom
As busy as entrepreneurs and small business owners can be, we occasionally get bored. You know what I mean. You sit in front of your computer and think, “why am I doing this? I don’t really want to.” Boredom is just a lack of motivation. You’re the same person, only your passion has been covered [...]
June 3
Giving Back
How often do you say thank you? How often do you tip a waiter? How often do you give back to someone who’s done something outstanding for you?
In the business world, most of us are keyed in on a game where we try to accumulate as much as we can without giving anything up. To [...]
