May
15

Talk it out

Last night I finally cracked a substantial issue I’ve had with the storefront on my company’s website: it didn’t work.

Jumping Duck Media’s website uses two fantastic third-party features, the Featured Content Gallery plug-in and the WP E-Commerce plug-in.  Both of these plug-ins add special functionality to the content management system I use to run the website.  The Featured Content gallery runs the fancy animated display on the front page.  The E-Commerce plug-in runs, obviously, the store.  Unfortunately for me (and several others), the two plug-ins don’t play nice together. [Read more...]

May
13

Know Your Customer

In general, I do branding and marketing work for three kinds of clients:

  1. Individuals
  2. Local small businesses
  3. Start-up companies

[Read more...]

May
11

Images

I realized today that I don’t include nearly enough graphics on my blog.  For someone as visual as me, that’s a very bad thing!  I know I hate to read word-heavy websites, and apparently I’ve been subjecting people to the same for a very long time.  I have an evident “pain” that most of you probably share, yet I’ve ignored it entirely over the past … has it been two years already? [Read more...]

May
08

Small Business Websites

I had a conversation yesterday with another branding professional regarding websites.  The chat went something like this: [Read more...]

May
06

eBrand Strategy

These days, almost everyone has a website.  The important question is, does your website adequately deliver on your brand promise?  One of the best consultants in this area I personally know is Jen Travis of Parker LePla in Seattle. [Read more...]

May
04

Swine Marketing

Yes, yet another article about the dreaded swine flu.  You’re probably just as sick of the news as I am by now, so I won’t spend much time talking about the actual disease.  Instead, I’ll talk about the implications it provides for marketing in America. [Read more...]