Mindshare Strategy
Archive for May, 2009
The Name of the Game
If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!What businesses are you in? Really? This is a question that 90% of small business owners forget to ever answer – and it’s the most important question regarding your business!
Many managers in big business will tell you, “businesses exist to [...]
What is your Google score?
I am amazed by how many people have never Googled themselves. In today’s world, it’s increasingly important just what the Internet says about you – whether true or fiction. Most of you understand this, and have taken the proper steps to protect yourself from online brand-hijacking. Just think of how awkward that next job interview [...]
Pay Time
At a sales training seminar a couple weeks ago, the presenter spoke on the topic of separating pay time from no pay time. I was very familiar with this concept, but not in quite the way he put it. All of us recognize the importance of tracking billable versus non-billable hours, but “pay time” doesn’t [...]
Unplugged
At a shareholder’s meeting this weekend, a few of us were talking of the emerging “new cool” among the business elite. In the past, he who was most connected won the prize of being viewed as the most successful. This was the guy with one of the first Blackberry devices. The woman who would check [...]
