The topic of this post is based on a suggestion from @carlincomm – “101 Reasons that Twitter makes you a better writer. 1-A tweet is a great headline. 2-140 characters builds discipline. 3-more fun”

One of the trickiest parts of marketing is writing concisely – painting a picture of a thousand words with a few eloquent sentences.  Whether it’s a one-sentence tagline or a page-long direct mail piece, the ability to fully explain an idea in just a few words is vital to success in the industry.  Few marketers that I know are also good writers, and they invest a huge chunk of their time in improving their ability to craft word pictures for their customers.  A useful tool that has emerged recently online is Twitter, one of the more popular social networking applications on the web today. [Read more...]

I wish I could say I read the news paper every day, but I got out of that habit while I was in grad school.  Web news just seemed easier to consume as my life became busier.  That, and I could add a filter to what I was reading and pick only what I wanted to learn most out of the clutter. [Read more...]