Mindshare Strategy
Archive for March, 2009
What's Holding You Back?
The other day, someone asked me what appeared to be the most unassuming question possible. ”If there was something you could start doing today that would improve the quality of your life, what would it be?”
On the surface, this seemed to be a very harmless question. I almost had an answer. Then I stopped to [...]
Empty Promises
“If we can’t beat the price on any comparable mattress then the mattress is free!”
I’ve heard this low-price guarantee off and on over the past several years from one distributor in the area. I’ve never really believed it, though, and there are some very important reasons.
Firstly, just think of what the promise means. They aren’t [...]
Self-Fulfilling Prophecy
I read a book once that warned about self deprecation, claiming that any form of self doubt would inevitably become a self-fulfilling prophecy. I didn’t understand the warning much at the time, but it makes much more sense now. The more we talk about global climate change, the more prevalent signs of the phenomenon become. [...]
Blue Screen of Death
The one piece of universal knowledge shared among PC users is the frustration associated with the “blue screen of death.” You know, the frightening “I am crashing” message your computer displays as you finish the last line of a term paper. It’s less common among newer machines, but still around for those of us who [...]
How Twitter Makes You A Crappy Writer
Last Friday, we talked a bit about how Twitter can make you a better writer. While there are hundreds of reasons Twitter can be a fantastic tool, there are just as many reasons it can be detrimental. Writing concisely is important – but so is writing to be read. A good writer understands her audience. [...]
The Importance of Personal Branding
Yesterday, the Oregonian announced the state of Oregon has officially reached 10.8% unemployment. Considering I am self-employed and have many close friends and family members who are unemployed, this is a sobering number to see. It means the economy is in tough straits, but we already knew that. What it also means is that things [...]
