Mindshare Strategy
Archive for January, 2009
Domain Names
Owning your own dotcom has become more and more difficult over the years. There are several hosting companies around, and it seems like it would be easy to own any address you want, but that’s not reality. The truth is, finding the perfect dotcom has become almost an impossible task!
Just like in real estate, people [...]
Message: 26 January, 2009
Read This First!
That was close. I underestimated the millennials’ ability to intercept electronic transmissions. Luckily, I don’t think any of my research was compromised.
It’s exciting to see the birth of branding. Everyone in this century seems to know what branding is, even if they don’t fully understand the concept. Yes, the larger corporations will spend [...]
The Reluctant Entrepreneur
When I was getting started in marketing, I had the opportunity to intern with an amazing brand strategy firm in Seattle: Parker LePla. While in Seattle, I got to learn the ins and outs of branding, experience client interaction for the first time, and I was able to participate on some incredible consulting projects for [...]
Brandology
Some of my latest posts have been regarding a brandologist, who has traveled back through time to study us “milennials” at the apex of marketing theory and thought. I’ve noticed, though, that I haven’t really stopped to explain what I consider “brandology” to be.
Branding, as I usually define it, is the practice of managing the [...]
Message: January 19, 2009
I think I’ve been discovered. Someone’s possibly intercepting my messages. I’m not sure how, though. I didn’t think the milennials were so sophisticated.
On the bright side, this makes my research all the more valuable!
Airlines and Fees
This past Saturday, I took my parents to the airport and saw them off to Hawaii to celebrate their 30th anniversary. I know they’ve been looking forward to this trip for quite some time, so it was frustrating to watch them deal with so many problems as the booked it and prepared to leave.
They went [...]
