When I started this site a little over a year ago, I knew it was going to be hard work. I started with daily updates, switched to twice-weekly updates, went back to weekly posts, and finally dropped back to thrice-weekly updates. This isn’t quite working for me, though.
There’s a lot I want to say and do with this site, unfortunately my time is demanded elsewhere and I can’t commit to thrice-weekly pillar posts. Instead, I offer this compromise: I will continue my Monday-Wednesday-Friday schedule with two adjustments.
- Pillar posts will appear on Wednesdays. These are longer, essay-style articles that address marketing and branding theory. They will also improve in quality from past articles as I will be able to devote more time to research and preparation.
- Shorter update posts will appear on Mondays and Fridays. These will be quick, no-more-than-500 word articles either updating you on upcoming/past pillar posts, current happenings in the marketing world, or interesting things happening in my life as a marketer.
I’m hoping this will relieve at least some of the time crunch I’ve been feeling lately. Feel free to leave feedback on this idea or other suggestions for how we can continue working together.
