This is a quick follow-up to discuss my intent with and your reaction to Wednesday’s post.
First of all, I want you to know that I am trying specifically to create edgy content. At the same time, I don’t want anything too offensive. If any of the images or metaphors I use are too far over the line, please let me know so I can choose something else.
Wednesday’s post was a preview of what either the first chapter or the introduction in this new book will be. It will discuss at the most basic level the concept of selling within the context of sex. Later chapters will delve deeper into sales processes and tie them with additional sexual metaphors. This is meant not just to entertain you, the reader, but to create a powerful mental image of how to sell and why to work in a specific way.
For example: If I were to tell you that relationship building is important, maybe 50% of potential readers would get the message. If I tell you the same thing with regards to sex and related it back to selling, a far higher percentage of potential readers will get the message. My goal is for nearly everyone (if not all) to take something useful away from the content.
e-Bomb, you asked specifically what I would say to new salespeople pressured by their managers to get sales now. In that case, I would recommend two different paths of action:
- Sell the manager on the idea of creating a long-term relationship with the customer. No manager wants to hear about their staff taking their time on a sale, but if you can explain the black and white difference this process creates in your bottom line, they’ll be more likely to give you the extra week or so you need.
- Divide clients into two groups: immediate sales and long-term customer. Just because I encourage you to focus on creating long-term customers, that doesn’t mean you can’t have a few quickies, too. As another friend put it through Twitter, “sometimes you WANT a one night stand!” This is true, and it won’t kill your sales process, just don’t make it a habit.
I will always recommend option 1 over option 2, just be sure to recognize what tools you have at your disposal.
Coming next week …
Monday – Marketing update
Wednesday – MORE BOOK CONTENT
Friday – Discussion of Wednesday’s post
