Archive for December, 2008
Every morning when I first get on the computer, I point the browser to a few web comics I enjoy. Starting the day with a nice dose of funny helps me be happier, more productive, and more fun to work with. There are three web comics I really enjoy, but they all have different update schedules. One updates weekdays. One updates weekdays plus Saturday. One updates Monday-Wednesday-Friday.
The other day I ordered a copy of the graphic novel, The Watchmen, from Amazon.com. I like to bargain shop, so I picked a “new” copy on sale at a lower price from another member of the Amazon.com community. I picked this specific seller because their price, plus expedited shipping, was about 10 cents less than the normal retail price of the book. I figured it would be worth it to save 10 cents and only have to wait two days for my book.
Yesterday we had a wonderfully wintery day in Portland. The snow was falling, the temperature was dropping, and cars were spinning out everywhere. It’s amazing how unexpected weather can catch everyone off guard and make them behave erratically.
How consistently do you manage your brand? Do you invest heavily in brand development when times are down in order to stay ahead of a tough market? Do you invest heavily when times are good because you have extra capital to spend? When exactly do and should you focus on brand building?
From time to time, I get the opportunity to write guest articles in other spaces. One such space is a site called TechTrajectory. This is a collaborative blog for individuals who are interested in the ebbs and flows of … technology. Go figure.