Mindshare Strategy
Archive for December, 2008
Electricity
One of my writing projects in high school was to write a letter to my future self. I was supposed to grill myself on the to-do list of life, make sure I had stuck to my 15-yr old ideas of the world, and ask questions about what things looked like in the future. I never [...]
Trust in a Dishonest World
I’ve had some very troubling things happen over the past week, and to not express my disappointment would be a disservice both to my conscience and to you. As most of you know, I run a small publishing company called Jumping Duck Media. With Jumping Duck, I publish books, produce websites, consult on publication projects, [...]
Branding Habits
I mentioned a few days ago that I’m reading a new marketing book about habits. As I’ve moved through towards the end of the book, the author has started getting into branding. His argues that branding is really just a way to identify habitual behavior (You pick the Apple computer not because of the brand [...]
Work From Home
I get a lot of spam in my inbox. At least 20-50 items per day, to be exact. Most of it consists of offers to work from home for reputable companies like Google and eBay (and most of them are scams). Considering I already work from home about half of the time, I’ve always wondered [...]
Habits
Every morning when I first get on the computer, I point the browser to a few web comics I enjoy. Starting the day with a nice dose of funny helps me be happier, more productive, and more fun to work with. There are three web comics I really enjoy, but they all have different update [...]
