Mindshare Strategy
Archive for November, 2008
Sex as a Sales Model – VI
A colleague of mine once sent me a fantastic article comparing company sales processes to bad marriages (the original article can be found here). Using sex as a sales model teaches the same thing.
When men (or women) are trying to meet members of the opposite sex, they often put on a facade. They dress a [...]
Book Content Follow-up
I haven’t actually received any responses to Wednesday’s post, so I’ll just explain my goals with the material.
In sales, most people like to brag about their accomplishments. They keep track of progress towards sales goals, margins, and the time it takes to close a sale. For the majority of salesmen, this information is only discussed [...]
Sex as a Sales Model – V
One of the most important lessons of both sales and sex: don’t kiss and tell.
You’re going to be proud of your accomplishments. You’re going to want to brag, tell all your friends and colleagues, and shout your own praises from the mountaintops. I can almost guarantee that, if you do, your success will stop right [...]
Celebrity
I’m not really a basketball fan, but when I found out the Portland Trailblazers would have the first pick in the 2007 NBA draft, I was excited. Here’s a team I loved as a kid, resented as a teenager, and just didn’t care about as an adult … now in the national spotlight. Everyone was [...]
Book Content Follow-up
This will cover both Sex as a Sales Model parts 3 and 4 (since last week’s update was late). I haven’t received any public comments on either piece of content, but what you’ve all given me privately is great. I will admit that neither post is really along the “don’t f*ck on the first date” [...]
