Archive for October, 2008
Due to unforeseen technical difficulties, Mindshare Marketing will be taking a short hiatus today. Once the Internet returns to working order, you’ll receive the next ‘Sex as a Sales Model’ update.
I apologize for the inconvenience … and now I’ll work on getting the computer back up and running.
Marketing as a profession carries a bad reputation. People hear the word “marketer” and immediately associate words like “liar,” “deceitful,” and “misleading” with the term. This set of mental associations frustrates me, but I can’t say it’s entirely inaccurate. Particularly with the kinds of television advertisements we see in the world today.
Once again, I’d like to discuss reactions and my intent with Wednesday’s post.
While I didn’t receive any direct comments on the material, I did speak with many of you in person about the topic. The idea of a clingy salesperson isn’t new. I’ve had several people call me back a day later (or the same day!) to try for the up-sell. Really, I get it. I bought something from you and you’re struggling to make sales in the first place. Still, back off.
Most of you are familiar with the stereotype that men don’t “cuddle” after sex. This is a similar idea. Your customer might need some space – whether to recover from the huge drain of their recent purchase, or so they can savor the lasting moments of closing a long put-off acquisition, it’s up to them and a mystery to everyone else. You’ve made the sale, now make sure you pave the way for another sale … it just won’t necessarily happen tomorrow.
Coming next week …
Monday – Misleading advertising
Wednesday – MORE BOOK CONTENT
Friday – Discussion of Wednesday’s post
I’ve been notified by my host that my server will be down for approximately one hour sometime tomorrow. I can’t tell exactly when this hour will be, but hopefully it will come and go without anyone noticing.