Mindshare Strategy
Archive for October, 2008
Sex as a Sales Model – III
Of the many lessons a product salesman can learn, there is one all-important concept: don’t blue ball your customers!
If you announce a release schedule, even if it’s just a tentative one, you need to stick with your plans. Constantly redefining schedules for your customers will frustrate people. Remember, even when your internal schedule is tentative, your [...]
Misleading Advertising
Marketing as a profession carries a bad reputation. People hear the word “marketer” and immediately associate words like “liar,” “deceitful,” and “misleading” with the term. This set of mental associations frustrates me, but I can’t say it’s entirely inaccurate. Particularly with the kinds of television advertisements we see in the world today.
No, I’m not talking [...]
Book Content Follow-up
Once again, I’d like to discuss reactions and my intent with Wednesday’s post.
While I didn’t receive any direct comments on the material, I did speak with many of you in person about the topic. The idea of a clingy salesperson isn’t new. I’ve had several people call me back a day later (or the same [...]
Sex as a Sales Model – II
Lesson number two: Don’t be clingy.
You’re building a relationship, so you obviously want to keep in touch with your customer before, during, and after the sale. Just be sure to give him or her some space. Daily phone calls or weekly emails will definitely send the wrong message, no matter what the actual message says.
You’ve [...]
