Mindshare Strategy
Archive for September, 2008
Back from a long weekend
WordCamp was amazing, and I’ve been doing a lot of WordPress-related work ever since I got home from the event. Unfortunately, that means a short update for today. If you’re interested, though, here’s a Flickr slideshow including images from the event (everything tagged “wordcampdx”):
Tradition
One of the many defining aspects of a brand is tradition. What kinds of things does your organization always do? Many traditions seemingly have no reason, but they play a defining role in the customer experience. When a traditional aspect of your brand’s customer interaction is missing, people notice.
The interesting thing about traditions, though, [...]
Dorm Livin'
When a college student tell you they’re living in the dorms at school, I’m sure a multitude of images pop into your head. Rowdy parties, tiny rooms, and community showers are probably among the most common. When I was in college, I worked in the dorms at the University of Oregon. I loved my job, [...]
How to execute a brand
Probably not the kind of “how-to” article title you expected to see, is it? Nevertheless, I want to give you a short lesson.
Step 1: Build up a stellar brand and either push your competitors out of business or buy them up and leverage their core competencies.
Step 2: Having eliminated all of your competitors and [...]
