Mindshare Strategy
Archive for July, 2008
Laundry Day
A few days ago I was introduced to the concept of a ‘Life Laundry Day.’ It’s a novel concept where you set aside one day each week (or month) and clean up not just the physical parts of your life, but the mental parts as well.
I usually set Sunday’s aside. I get up early in [...]
Inflation?
I was confronted Saturday with the idea of inflation and the thought that, maybe, it might not be everything my economics professors told me it was.
As a kid, I always wanted to have the best art supplies. Both my brother and I liked to draw, sketch, and paint. We would fight during the summer over [...]
Push Me, Pull You
I had a long conversation with someone the other day about the differences between push and pull marketing. It was a little disappointing, though, because they had already invested a great deal of time and money developing their pull marketing strategies under the assumption that there was no difference between the two types. Not all [...]
Full Disclosure
Today’s article also featured on SmarterMarkets
A little while ago, I participated in a research project establishing baselines for environmental legitimacy among large energy, pharmaceutical, and consumer packaged goods companies. The research team focused on a list of 150 organizations and tracked how often they disclosed the environmental consequences of their operations.
How much water did they [...]
Spam
No, I’m not talking about the wondermeat (meat?) pictured to the left, but the wonderful phenomenon of email inboxes filled with delightfully useless, albeit annoying, messages from complete strangers. Spam.
I made the mistake for quite some time of listing my personal email address on my websites. I was much younger, and didn’t understand how easily [...]
The Dark Knight
As promised, my review of the movie. Since I don’t like removing spoilers, I’ve hidden everything with a “more” tag. If you want to avoid spoilers, then just ignore my post. If, on the other hand, you don’t mind, then please click the read more link:
