Mindshare Strategy
Archive for June, 2008
Unreal Estate
I don’t know if you realize this or not, but we seem to be in the midst of the second dotcom boom. Everyone has (or can easily have) their own website, most brick-and-mortar organizations are mirrored online, and now the organization that manages domain extensions like .com and .org (ICANN) has announced they will be [...]
Preventative Maintenance
We have an in-ground pool in the back yard. It’s a great thing to have on 95+ degree summer days, particularly when we’re trying to save money to keep fueling the cars. In Oregon, though, the other 364 days of the year (yes, I’m exaggerating, but not by much…) make maintaining a pool quite a [...]
Commodities
Yesterday, I was sitting in a coffee shop chatting when I ran into the most interesting issue. The woman at the table next to us was on the phone, and her conversation became a little heated. Since it was a personal call, she decided to excuse herself from the shop and finish the call outside. [...]
Barbecue
I had the opportunity this past weekend to speak with a man very knowledgeable about barbecue. This was both fun for me, and upsetting. Growing up, “barbecue” has always meant “grilling on the patio” for me. It wasn’t until I was much older that I was exposed to the spices and robust [...]
Pricing
It’s amazing how much a price can affect the perception of a brand. A little while ago on SmarterMarkets, I commented on how the price of the new iPhone could possibly hurt its standing as a premium product. When a product can actually demand a price premium, making its price competitive in the [...]
Brand Managers Anonymous
“My name’s Ralph, and no one knows my brand…”
Unfortunately for us, there are quite a few Ralphs in the world. The problem is that they don’t have a Brand Managers Anonymous support group to attend – many are left to fend for themselves. In a market as harsh as today’s, that can be [...]
