Here’s a quick update for everyone:

I received a telephone call yesterday from one of the higher-ups at Network Solutions offering to address my complaint and fix the charge for me.  The charges will be reversed and my hosting package there will be canceled.

While I might be frustrated with the initial level of customer support I received from Network Solutions, I can honestly say their follow up in the end is impressive.  This is a case of a company that truly cares about their brand and their reputation among not just existing but also former customers.

When your company has a problem like this, what avenues do you tread to correct it?

I wanted to take a minute or two and explain a little more about my goals with the Smarter Markets project.  While to some it might seem that I just really like blogging and have too much time on my hands, there is a specific outcome I plan to investigate. [Read more...]

Wednesday night saw the official publication of the first 100 posts of Mindshare Marketing in both paperback and ebook format. Feel free to take a look over at Jumping Duck Media’s storefront on Lulu. The ebook costs $1 and the paperback costs $8.15. These are minimal costs and yield only $0.80 profit per purchase; the content is free to begin with, the charge only pays for hosting the content and all the time it took to format the manuscript.

Hopefully this is the first of many volumes of Mindshare Marketing, and hopefully it will eventually carry an ISBN and be available in stores. For now, you can find it here or on Lulu.com.

As some of you know, I’m in the process of changing from one online hosting service to another.  This raises several very large issues, but most of all transferring this blog to the new server.  I’ll spare you the technical talk, but the summary is that I almost lost the whole thing!

To better protect the site and the wealth of content we’ve built up over the past several months, I’m in the process of translating the blog in its entirety into a ebook.  The book will be published by Jumping Duck Media and will be available for a minimal expense (at most, $1) on this site.

At the moment, I’m about 2/3 of the way through cleaning the content up and organizing the posts.  The next step will be to format the content and arrange it in an easy-to-read book format.  I predict that the “coming soon …” really means “coming next week …” but I can’t really promise it.

So, coming soon, a Jumping Duck Media production, the first 100 posts of Mindshare Marketing.  Stay tuned for more!

When I started Mindshare Marketing, I never imagined I’d make it all the way to 100 posts.  Well, today is that pivotal milestone – post number 100.  All of that in less than one year, too! [Read more...]