Mindshare Strategy
Archive for May, 2008
Word of Mouth
How important is word of mouth marketing? If you’re familiar with my recent situations with Network Solutions, then you’ll know that, to me, word of mouth marketing is everything. But why?
Last week, I had the privilege to attend the annual conference of the Portland chapter of the American Marketing Association – Forward ‘08. [...]
Memorial Day
In honor of this great American holiday, I, like most of you, will be taking the day off. However, you can expect regular posting to resume as usual on Wednesday. Have a great Memorial Day!
Indiana Jones
(I apologize for the lateness of today’s post. Outside circumstances prevented it from appearing on time.)
Last night, I sacrificed a chunk of my evening to wait in line and then sit in a crowded room for 2 hours with a horde of strangers. The ordeal left me with a greater respect for the ability to [...]
Defending the Brand
It came to my attention the other day that Louis Vuitton is seeking damages from an artist who apparently infringed on their brand in a recent campaign to raise money for Darfur through the sale of t-shirts. The case itself has been discussed at length elsewhere, and I’ve already explained what L-V should do [...]
What's in a name?
Would a rose by any other name smell as sweet? Would a Mac by any other name be as cool?
This was a question I posed in a recent article on SmarterMarkets.com. Is Mac just another brand of PC, albeit with superior brand awareness and advertising? I asked several people this question over the past week [...]
