I was forwarded a post from Seth Godin’s blog this morning about his recent visit to a new restaurant. He reflected on the fact that, despite the relative vacancy of the dining room, his party was seated at the worst table available. The “best” tables were apparently reserved for regular customers. [Read more...]
Apr
14
Organic or Synthetic?
In the human world, organic is better. In the business world, synthetic is better. Why? There are several reasons, so let me give you a high-level overview. [Read more...]
Apr
13
New Update Schedule
Starting tomorrow (April 14th) I will be moving to a new-and-improved update schedule. Instead of Tuesdays and Thursdays at noon, you can expect fresh content on Mondays, Wednesdays, and Fridays bright and early at 9am.
This new schedule is as much a reward for you as a challenge for me; you get more delicious reading material, I get to stretch my mind and force myself into a more long-term productive habit. Happy reading!
Apr
10
Master Brand
By “master brand” I mean umbrella brand. The brand that covers multiple product lines that hold individual brands of their own. Take Proctor&Gamble, for example – few recognize the P&G name, but almost everyone knows Charmin, and Pepto Bismol. [Read more...]
Apr
07
Marketing Sustainability
When I went to graduate school, I was given the opportunity to specilize in one of three fields: logistics, marketing, or sustainability. Those of you who know me can probably guess my reaction to the logistics offering - I’m fairly good at it, but I don’t enjoy all of the technical aspects that go into planning a supply chain system. [Read more...]
Apr
03
Is it on-brand?
Yesterday, I came across an article in the Puget Sound Business Journal that I really wanted to weigh in on. This was a problem because a) there isn’t a way to do so on the PSBJ website and b) the topic isn’t related to marketing or branding. I was in a dilemma. Here was an issue I had strong feelings about, but I had no outlet with which to express myself. [Read more...]
