Tell your own story ...
Definitions and vocabulary. That’s what business is all about. You define your product, you define your business, and you define your competition. Then you create a vocabulary with which to discuss each. Lawyers make millions because no one else understands legal vocabulary. Accountants are vital to business because few can use the vocabulary with which taxes are created. [Read more...]
Mindshare Marketing is proud to present …
In collaboration with International Business Development …
And discovery [dɪskʌvəri] …
A Jumping Duck Media Production …
I am pleased to announce today that we are finally unveiling the fruits of over a month of collaborative labor of some very talented bloggers. SmarterMarkets.com is a new blog sponsored by a media production company called Jumping Duck Media. It’s a business-centric publication that focuses on analyzing current events and business decisions and explaining what they mean for the near and not-so-near future.
We are focusing mainly on marketing, sustainability, and business development. In the future, the site will expand to cover international finance and economics as well – perhaps even more subjects as time continues to pass. When you read business publications you’ll see a great deal of analysis and discussion of past decisions and how today came about. No one ever talks about what will happen tomorrow because of those decisions, though.
This is where Smarter Markets comes in.
This new project will monopolize a great deal of my time, but I promise you today that it will not detract from Mindshare Marketing. Bookmark both sites and keep up with us as we engage in this new and exciting adventure!
A few weeks ago, I saw a great advertisement for the History Channel at the movie theater. It highlighted most of their major shows and announced the new season for all of my favorite things. The unfortunate thing was that it also upset a LOT of people in the movie theater. [Read more...]
We’re past the middle of April. Spring has sprung, flowers are blooming, and it was snowing this weekend. Snow. In April. Doesn’t that mean it’s getting colder, not warmer? [Read more...]
This past Thursday I had the opportunity to attend a free stock investment seminar through Rich Dad’s Education. I realize very quickly that the ‘seminar’ was nothing more than a fancy sales presentation, but it was interesting nonetheless. [Read more...]
This has always been one of my favorite concepts in marketing: it’s inexpensive, farily easy to implement, and wildly successful. Unfortunately, it still seems to be one of the most misunderstood concepts in marketing as well.
DirecTV is running a series of advertisements that make fun of “the Cable Company” and it’s inability to actually manage or produce a quality product. Until last night, I found the commercials merely boring – then I saw a new one. When asked how cable can better compete with DirecTV, one of the fictional managers suggests, “we go viral,” then makes a crack about the blogosphere and breaks into laughter. The message is that viral marketing and blogging are ineffective or otherwise poor ways to market their product.
I think it’s the word, “viral,” that we choose to describe this topic. In reality, “viral marketing” is the same thing as “buzz marketing,” the exact campaign DirecTV is trying to ignite with it’s anti-cable message. The more people talk about shady business management (whether real or fictionalized on TV), the more business DirecTV will gain in return.
Are there terms in your field that gain infamy despite the fact that they are useful, productive business concepts? Why do you think they have been misused?
