Mindshare Strategy
Archive for April, 2008
Mission: Impossible
If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!Definitions and vocabulary. That’s what business is all about. You define your product, you define your business, and you define your competition. Then you create a vocabulary with which to discuss each. Lawyers make millions because [...]
Segmented Advertising
A few weeks ago, I saw a great advertisement for the History Channel at the movie theater. It highlighted most of their major shows and announced the new season for all of my favorite things. The unfortunate thing was that it also upset a LOT of people in the movie theater.
Last season, the History Channel [...]
Global Warming
We’re past the middle of April. Spring has sprung, flowers are blooming, and it was snowing this weekend. Snow. In April. Doesn’t that mean it’s getting colder, not warmer?
What many of you don’t know is that, before I decided to focus on business, marketing, and branding, I completed a degree in physics. My specialties there [...]
Brand 'Rich'
This past Thursday I had the opportunity to attend a free stock investment seminar through Rich Dad’s Education. I realize very quickly that the ’seminar’ was nothing more than a fancy sales presentation, but it was interesting nonetheless.
Anyone who’s read Robert Kiyosaki’s book, Rich Dad, Poor Dad, is familiar with both his theories on becoming [...]
Viral Marketing
This has always been one of my favorite concepts in marketing: it’s inexpensive, farily easy to implement, and wildly successful. Unfortunately, it still seems to be one of the most misunderstood concepts in marketing as well.
DirecTV is running a series of advertisements that make fun of “the Cable Company” and it’s inability to actually [...]
